Six formats
Promo, how-to, recipe, coaching, lifestyle and listicle — each curated per specialization.
FORMATS
The General Video family covers everything that is not code or math. A director picks scenes from an eleven-slot menu, writes beats and image queries, and a cinematographer fills them with reranked stock or AI imagery and synced Lottie motion — with real footage clips where the story calls for them.
What it does
Promo, how-to, recipe, coaching, lifestyle and listicle — each curated per specialization.
Every component paints its own themed canvas, so a recipe and a product promo never look alike.
Stock-first clip scenes, with optional AI video under a small per-video budget.
More in lecture formats
It’s one part of a tool that carries your source all the way to a polished, finished video.